I found myself in a pickle tonight, April 09, 2009. I had to update the privacy policies on my web properties. I found a few adsense compliant privacy policy samples online, but they were all poorly worded, and contained poor grammar.

The question of how to update the privacy policies in order to be compliant with the new policies of Google Adsense, I decided standardisation was the best way to go.

Here is my privacy policy template. It’s a good adsense-specific privacy policy template. 

 
Privacy Policy for [–sitename–]

Education on visitor privacy is important to us at [–sitename–].

At [–sitename–], we recognize that the privacy of your personal information is important. This article will inform you about the various types of personal information we receive and collect when you use and visit [–sitename–], and how we safeguard your information. We never sell or otherwise your personal information to third parties.

Use of Log Files
As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Shaw Cable), the type of browser you used to visit our site (such as Google Chrome, Internet Explorer or Mozilla Firefox), the time at which you visited our site and which pages you visited throughout our site.

Use of Cookies and Web Beacons
We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as forums.

We also use third party advertising services to display advertisements on [–sitename–], such as Google through the Google AdSense program. Some or all of those advertising services may use technology such as cookies and web beacons when they advertise on our site, which will send these advertisers information about your visit including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes. Geo-targeting is sometimes used for the purposes of matching advertisements with visitors based on certain attributes that visitor has. An example of this type of geo-targeting would be showing Idaho movie theatre ads to someone located in Idaho, or showing certain ads based on specific sites visited, such as showing cooking ads to someone who frequents cooking sites.

DoubleClick DART cookies
We also may use DART cookies for ad serving through Google’s DoubleClick service, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). This cookie is used to serve ads specific to you and your interests (”interest based targeting”). The ads served will be targeted based on your previous browsing history (For example, if you have been viewing sites about visiting Miami, you may see Miami hotel advertisements when viewing a non-related site, such as on a site about hockey). DART uses “non personally identifiable information”. It does NOT track personal information about you, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers. You can opt-out of this ad serving on all sites using this advertising by visiting http://www.doubleclick.com/privacy/dart_adserving.aspx

You may choose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.

Deleting cookies does not mean you are permanently opted out of any advertising program. Unless you have settings that disallow cookies, the next time you visit a site running the advertisements, a new cookie will be added.

If there are any questions, please contact us using the comment form below.

Thanks,
Gary

[–sitename–]

This privacy policy template provied by robarspages.ca
 

 

Use this as a good privacy policy text for adsense changes. You must leave the link intact in order to use this copy.

 

• adsense privacy policy templates
• sample privacy policy
• sample privacy policy template for adsense